Marathon Kids Announces New Director of Marketing and Director of Communications

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FOR IMMEDIATE RELEASE                                           Kristin Shaw, Director of Communications

December 19, 2017                                               





AUSTIN, Texas – Marathon Kids, a non-profit organization dedicated to improving the health and happiness of children by engaging them in a positive, simple, goal-driven running and walking program, announced today the addition of two directors to the leadership team. Heidi Gollub and Kristin Shaw are the new Director of Marketing and Director of Communications, respectively.

In this role, Gollub will be responsible for leading Marathon Kids’ digital marketing program, including influencer marketing, social media, new media, and more. Shaw will lead the traditional marketing efforts, including public relations, speechwriting, and branding, among other duties.

“Heidi and Kristin bring a vast knowledge base and wealth of experience to the Marathon Kids team, and we’re thrilled for them to join us,” said CEO Cami Hawkins. “We look forward to their ideas and leadership to help move our organization toward the future and help promote our mission to get kids moving.”

Gollub founded, an award-winning website that was named Best Local Blog by Austin Chronicle readers. As the site’s Editor-in-Chief, Heidi partnered with local news stations and the Austin Convention and Visitors Bureau to deliver quality digital and news content. Building on her success creating a highly-engaged online community, which was recognized by the Austin American-Statesman with a Texas Social Media Award, she began promoting travel and tourism destinations as Social Media Director for MindEcology.

Kristin Shaw built her career experience in the telecommunications, tech, and aviation industries, working with companies like Société Internationale de Télécommunications Aéronautiques (SITA), WorldCom, and Ricoh. She’s a writer, frequently featured at national publications like The Washington Post, the TODAY show site, and The Huffington Post. In 2010, she co-founded SAFE Austin’s Touch-a-Truck event, which attracted more than 5,000 attendees in 2017. For several years, Kristin volunteered for the American Lung Association as a counselor and board member for Camp Breathe Easy in Atlanta, and she is currently on the board of the Texas Auto Writers Association.


Marathon Kids helps kids unlock their potential and adults discover their inner coach by joining, starting or supporting a Marathon Kids running club in their home, school, out-of-school time organization or camp.

Kids in the program work at their own pace to run, or walk, the equivalent mileage of up to four marathons, and Marathon Kids provides the training, rewards, tools and resources to keep them moving. Marathon Kids works for any kid, at any fitness level. Kids set their goals and track their progress on a journey to complete four marathons, or 104.8 miles, over the course of the running club season. They run (or walk) a lap at a time, at a day at a time, and before they know it they’ve gone farther than they ever dreamed. Kids enrolled in the program have a network of dedicated adults showing them how it’s done, and most importantly, a motivated and inspiring coach supporting them every step of the way.

Corporate partners and supporters include Nike, HEB, the Michael and Susan Dell Foundation, Active Schools, USATF Foundation, American Diabetes Association, Target, Tejas Trails, Athletes for Hope, LA Dodgers Foundation, and St. David’s Foundation.

More information is available at