austin isd students running with marathon kids program from Davis Elementary

Meet Our New Partner: BRCĒ

Marathon Kids is excited to partner with BRCĒ, an innovative athletic brand focused on helping kids stay active and moving with confidence.

Recently featured on Shark Tank, BRCĒ creates patented motion-lock shoelaces, laces that tighten under movement instead of loosening, so kids never have to stop to retie.

Like Marathon Kids, BRCĒ believes in removing barriers to movement and helping kids focus on what matters most: building confidence, having fun, and staying active.

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A Partnership That Gives Back

Our partnership with BRCĒ is about more than shoelaces. Together, we're working to help more kids experience the benefits of movement while supporting the Marathon Kids mission.

When you purchase BRCĒ laces on their website using code MK15, you'll receive 15% off your order, and 20% of your purchase will be donated back to Marathon Kids.

Every purchase helps Marathon Kids continue providing programs, resources, and support that empower kids to build healthy habits and lifelong confidence through movement.

Whether your child is running laps at school, playing on the playground, or participating in a local race, BRCĒ and Marathon Kids are working together to keep kids moving.

Help Design the Next Marathon Kids x BRCĒ T-Shirt!

Looking for a fun and creative summer activity for your child?

Marathon Kids and BRCĒ are teaming up for a special T-shirt Design Contest, and we need your help! We're inviting Marathon Kids participants to create a one-of-a-kind T-shirt design inspired by movement, play, and all the activities that make them love being active.

One winning design will be officially transformed into a Marathon Kids x BRCĒ T-shirt and made available for purchase, giving one young designer the opportunity to share their creativity with the Marathon Kids community and beyond.

How to Participate

Step 1: Download the T-Shirt Template

With a parent or guardian's permission, download the official T-shirt template HERE.

 

Step 2: Get Creative

Have your child design their dream T-shirt based on the prompt included on the template.

Designs can be created in whatever way works best for your family:

  • Print the template and color, draw, paint, or decorate it by hand
  • Use a digital design platform such as Canva, Microsoft Paint, Photoshop, or another creative tool
  • Mix creativity and movement to create something uniquely their own

There are no right or wrong answers. We want to see what inspires your child to run, jump, play, and stay active.

Step 3: Submit Your Design

Once your child has finished their masterpiece, a parent or guardian can submit the completed design using our submission form HERE.

The Marathon Kids and BRCĒ teams will review all entries and select a winning design.

Contest Timeline
  • Contest Opens: Now
  • Submission Deadline: July 22, 2026
  • Winner Announced: Early August 2026
Why Participate?

This contest is a fun way to keep kids engaged, creative, and thinking about the activities they love throughout the summer months. Whether they're drawing their favorite sport, playground activity, outdoor adventure, or something completely unique, we can't wait to see their creativity come to life.

Most importantly, one winning design will become an official Marathon Kids x BRCĒ T-shirt available for purchase, giving a young artist the chance to see their creativity come to life in a truly special way.

We look forward to seeing what your child creates!