H-E-B + Marathon Kids

For more than a decade, the H-E-B Community Investment Program has helped Marathon Kids bring the joy of movement to students across Texas. As the Official Grocer of Marathon Kids, H-E-B is investing in healthier futures by expanding access to our evidence-based youth running program in rural communities and one-store markets.
Together, we’re helping schools inspire more kids to build healthy habits, gain confidence, and celebrate every mile.

Each spring, Marathon Kids and H-E-B come together to celebrate students’ accomplishments at a featured rural Texas school. These H-E-B Marathon Kids Finisher Celebrations recognize the dedication, perseverance, and healthy habits students have built throughout the season.
These events have become unforgettable community celebrations, complete with local H-E-B volunteers, cowbells, pom-poms, music, and everyone’s favorite guest—HE Buddy