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BCBS Alabama + Marathon Kids

Together, we're building healthier habits, stronger students, and more active communities across Alabama.

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2026–27

Programs in Action
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Total Miles

Blue Cross and Blue Shield of Alabama proudly sponsors the BCBSAL Kids Marathon, where elementary students complete a marathon one mile at a time throughout the school year before celebrating their accomplishment with a final one-mile event each February. Through this partnership, participating schools can use the Marathon Kids digital platform to track laps, miles, and progress leading up to race day, creating a fun and motivating experience for students, educators, and families.

Together, Marathon Kids and Blue Cross and Blue Shield of Alabama are helping more kids discover the joy of movement—one lap, one mile, and one finish line at a time.

BCBSAL Kids Marathon Leaderboard

BCBSAL Kids Marathon Milestones

About Marathon Kids

Marathon Kids is a national nonprofit helping kids build healthy habits and a lifelong love of movement.

Through our no cost physical activity program and technology platform, Marathon Kids empowers schools, educators, coaches, and community organizations to set goals, track physical activity, celebrate progress, and keep kids moving.

Every mile and minute tracked represents more than physical activity, it’s an opportunity for kids to build confidence, develop healthy habits, and experience the power of achieving a goal.

Brooks - Richmond - Salem-89

How We Build Lifelong Habits

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Goal setting & Tracking

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Modeling the Way & Social Support

Designs for Get Involved Page

Rewarding & Celebrating