Mo Farah Teams Up With Marathon Kids As Global Ambassador

Following his spectacular 10,000-meter win in London, and ahead of his final 5,000-meter race, Mo Farah has revealed one element of the next stage of his career: he will pass the torch to the next generation of runners as a global ambassador for Marathon Kids.

“I love running, and it’s given me and my family so much,” says Farah. “As a dad, I know how important it is for my children to be active, and I’m honored to have the chance to inspire kids to run with Marathon Kids.”

Marathon Kids, Nike’s community running partner, helps children unlock their potential one lap at a time, one day at a time. In the Marathon Kids program, kids work at their own pace to run or walk the equivalent of up to four marathons at school, at running clubs or with their families.

Nike and Marathon Kids joined forces in the US in 2015, and have since grown the program’s footprint from three US states to all 50, with more than 350,000 Marathon Kids. The program expanded to the UK this academic year, with more than 20,000 kids already running.

Yesterday, Farah joined 30 children from Hitherfield Primary School in Streatham, London, to celebrate their achievements — each has run the equivalent of at least one marathon over the past school year.

“Mo is one of the greatest runners of all time,” says Ray Blue, Chief Development Officer for Marathon Kids. “To have him join our team as a Marathon Kids ambassador is a dream come true. He’s a hero to kids around the world, and we know he will inspire many more kids to start their running journeys.”

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About Marathon Kids

Founded in 1995, Marathon Kids is the only evidence-based structured physical activity program specifically designed for children in the US. Using technology and research-proven methods, the Marathon Kids Program aims to get kids moving! With the help of coaches and mentors, kids set big goals and are challenged to run, jog, walk, or move the equivalent of four (or more!) marathons over the course of a season or school year.

 

The Marathon Kids Mission

The World Health Organization recommends 60 minutes of daily activity for kids, yet only 1 in 4 students are reaching that goal. 

Research shows that when children participate in Marathon Kids, they have a better chance of achieving the recommended amount of daily physical activity. That’s great news for their bodies and minds! When kids are active, not only are they forming life-long healthy physical habits, they are also happier and perform better in school. 

Our programming is built on six evidence-based pillars for long-term healthy behavior adoption.

MK_iconography_Digital Tracking

Tracking

MK_iconography_Accuracy

Goal Setting

MK_iconography_Parent

Modeling the Way

MK_iconography_Online Community

Social Support

MK_iconography_Leaderboard

Rewarding

MK_iconography_Incentives

Celebrating

The Marathon Kids Program provides training, tools, and resources to the dedicated coaches, PE teachers, and other community volunteers who motivate kids to take their first step towards a healthier future and positively impact mental health.

Through movement, we show kids they can achieve more than they ever thought possible!

 

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